What is IDFA and Why Apple Killed it: Everything Marketers Need to

There are two main types of device IDs—Apple's IDFA, used for iOS devices, and the Google Advertiser ID , used in Android devices IDFA The IDFA is an

On iOS and above, if the user denies this permission, any attempt to collect the IDFA will return a string of 0s On Android, this function returns the

idfa meaning Android's Advertising Identifier, which was first introduced in October 2013, is analogous to the IDFA on iOS Resetting your Device ID Please

sportingbet android Android's Advertising Identifier, which was first introduced in October 2013, is analogous to the IDFA on iOS Resetting your Device ID Please