What the Decline of IDFA Means for Marketers

This new development requires active and explicit consent for access to a device's identifier for advertisers , meaning publishers need permission

Apple's privacy update IDFA is changing the game for online campaign tracking data Check out what it means for your business

idfa android IDFA is a unique identifier for mobile devices and is used to target and measure the effectiveness of advertising

pokiri meaning Opting out means that IDFA won't be available for a specific app Only if the user changes their mind and turns on tracking for this app