What exactly is an IDFA and why is it relevant to marketers?

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IDFA is the abbreviation for identifier for advertisers It's an Apple-created random identifier assigned to a user's device, used by advertisers for mobile

What is IDFAcopy link Identifier for Advertisers is a unique identifier assigned by Apple to each iOS device (such as iPhone, iPad, or It stands for Identifier for Advertisers and is a unique, random, and resettable numeric identifier assigned by Apple to each iOS device

yono rummy game all Apple have recently made changes to their privacy settings for device identifiers and this will have an impact on how certain digital Apple's privacy update IDFA is changing the game for online campaign tracking data Check out what it means for your business